26 March 2010

Running the Race

If you read this blog you know by the frequency of posts that not a lot is happening with END. Christopher and I are giving it our best efforts, what some might call the old "college try" and yet we're still swimming up stream against a tsunami.

The thing is I love my movie. I think this film is fantastic but I am becoming more aware of the reality of the contemporary independent film business every day and END just like any little film that could, is a tough sell. It's a sell I need to get into the hands of the right viewers at the right time and that time has not happened.

All we can keep doing right now is to continue to keep plunging ahead. Keep submitting the film to anything promising, trying to get people to see it and hope for the interest to grow.

This business is tough, but we have to be tougher.

Everyone that's offered me encouragement, compliments and support along the way I thank you. This road is long and hard and it's wonderful to be reminded that other people love my movie too.

06 March 2010

Facebook

Howdy folks. Have a facebook account? Please become a fan of the END page.

END Facebook

Thank you all!

18 February 2010

Strategy

So I’ve been thinking a lot lately about our strategy for END. With the economy and festival circuit right now I want to make sure that END gets seen. We all worked too hard on this little film to just sit idly and wait for something to come to us.

I don’t know what the strategy looks like yet, it’s still forming, but I know that something can happen if I don’t lose momentum. I am fighting not to lost momentum and that part is hard.

In the end, no matter what happens I love making films. I love telling stories as much as I love seeing them on screen and I have to get END seen. I don’t think that’s going to look like what I originally thought, but it’s going to happen. END is going to be the first of many films that I make, hopefully that this team makes, and I want to get started creating a film catalog for us all.

01 January 2010

New Year, New Possibilities!

Its 12:52, January 1st of 2010. The new year, the new decade (Not really, but I won't get into that now). 2009 was a good year for END, it got finished, it got screened and it got out there. It hasn't done quite what we thought yet but I know great things are still in store. 2010 is a new year and great things still lie ahead for our film and all that were involved with it. Mark my years this time 2011 we'll all be looking back at 2010 in awe at what's transpired. I guarantee it! Happy New Year and hang on. The ride is only beginning.

18 December 2009

The Boss Test


new workstation
Originally uploaded by scappini
My boss kept making inferences that she wanted to see END and I kept delaying letting her see it. Finally, I bit the bullet and let her borrow the DVD. It’s not really that I didn’t want her to see it, it’s just a nerve wracking thing to let your boss see the fruits of the craft you’d rather be doing, especially if they don’t like it, what can you really say? “So you remember when I refused to work overtime for like 6 months? It’s because I was making that movie you didn’t like…” You don’t really want that coming up in a review.

So at some point in late October or early November I lent her the film and when I didn’t hear anything back from her I kind of assumed that she hated END and didn’t know how to tell me. I work with artists, we have opinions and we know creativity so my boss could be a good or harsh critic.

Yesterday, my boss rushed over to my desk and sat down. I have already been laid off by this company once this year, so when a boss desperately wants to talk to me my mind doesn’t always go to positive places. Luckily, I wasn’t getting laid off again. As it turns out my boss finally watched END. I am very happy to say that she loved it.

The feedback my boss gave me was incredible. She went in not knowing anything about the film and the only person she knows associated with it is me. I left the conversation feeling very uplifted. The single best comment she told me was that she forgot she was watching a movie made my someone she knew, after a little while she was just watching a movie. That definitely put a smile on my face.

My bosses feedback reminded me that I knew END was a different movie when we set out to make it, but a movie that I knew there was an audience out there for – we just have to find a way to get it in their hands.